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A CONTROVERSIAL TUITION RESET PUTS THE SPOTLIGHT ON ASHLAND UNIVERSITY
Dr. Van Loo
In 2013 Ashland University decided to take the bold step of reducing its tuition beginning in the fall. Now, in the middle of the first year of what the school terms a “tuition reset,” Bob Tayek speaks with Dr. Scott Van Loo, the university’s Vice President for Enrollment Management and Marketing about the reasons for the decision and what changes have been observed at the university at this stage of its implementation. Education institutions throughout the country are watching with interest to assess the results of this daring undertaking.